Hus of FRAKTA.
The ‘Blue Edit’ at the Hus of FRAKTA IKEA pop up campaign is a luxury experience at 216 Oxford St, paying homage to the iconic blue frakta bag.
The pop up features a display of curated products that pay tribute to the frakta blue, presented in a gallery-like setting inspired by high end concept stores.
Beyond its London pop-up, IKEA has been innovatively reimagining the FRAKTA bag through various campaigns. In Singapore, the brand unveiled the RESTEN bag, a padded adaptation of the FRAKTA that functions as a portable pillow, encouraging rest in a city where sleep deprivation is prevalent.
